March 2011
40 posts
IDEO: Five Companies That Mastered Social Media's Branding Potential →
fastcodesign.com
If you’ve ever been wondering how huge companies manage to get such great followings online, here’s an inside look. This article also has great ideas on how to use social media to your company’s advantage.
- Courtney
originally seen on fastcodesign.com
Hmm...magazines get makeovers
You know how when you get a new car, and then you see that car everywhere you go?
We’re nearly done with the new Block Club, a process that overhauls elements of the magazine’s design and editorial content. (Hang tight. You’ll see it starting April 7.) So of course, what do I see when I check my blogs today?
It’s this awesome post about some of the country’s most famous magazines getting cover upgrades. Note how National Geographic and The New Yorker keep their brands’ integrity intact without changing it too radically, and how Esquire and Vogue get major updates. It’s interesting how branding and marketing play into a magazine’s cover design, and how closely related they are with the art of storytelling and editorial tone.
At least we don’t have Snooki on the next cover. Thank god.
But we do have something less orange very fun up our sleeves!
-Ben
“We’ve had some [drinks] that were just plain strange. Two in particular were the Hajoori’s Kashmira and White Fungus Bird’s Nest Drink. Kashmira is a spiced carbonated Indian drink. In a nutshell it tastes like someone dumped a dozen packets of Ortega taco seasoning into a bottle of sparkling water.”
— Derek Neuland (as quoted in the upcoming Issue of Block Club Magazine)
