Every few years, Road Less Traveled Productions brings Alec Baldwin to Buffalo for a professionally directed, staged reading of a play to benefit the theater. This year, Mr. Baldwin is reading The Big Knife by Clifford Odets. As you can imagine, we were stoked when they asked Block Club to work with them on the creative.

We were inspired by the film noir style which was popular when the play was written and the movie was produced. For the website, we wanted to create a scene which depicts the opening setting––at the bar in the main character’s Hollywood home. 

Take a look at the website, digital billboard (which will countdown each day!), ad/poster and other materials we created to promote the event.

View the full case study on our website. 

-Brandon