In keeping with my last post, and my inability to let go of a good vacation, here is a roundup of the top five logos of a day well spent in the UK.
1. Wolff Olins’ dynamic family of logos for the various institutions of the Tate make what is probably my favorite existing brand… if I was in an imaginary situation where I had to choose such things or else. Each of it’s nearly twenty variations shift in and out of focus, making for a slightly different mark each time you come across it, as if it shifted while you weren’t looking. It challenges the very idea of a single logo, and I love it for that.
2. Might seem a little boring but show some respect! Did you know that Twinings has the oldest continuously used logo… ever? Nary a nudge of an anchor point since 1787. And that’s the kind of design history that keeps me on the sauce, three cups everyday.
3. The Fat Duck might have the most impractical logo ever, I can’t imagine how those fine lines even make it over to the business card. But it’s a beautiful, delicately illustrated logo that nods to both the ingredients and the science of molecular gastronomy.
4. More4 is the British television channel that is always available to ward off any homesickness with an endless supply of The Daily Show and reruns of ER. A simple, geometric rainbow in print, the brand for More4 really shines in motion.
5. The other side of the museum identities spectrum. The V&A is my favorite museum in London. It’s an institution as traditional as it is visionary; immense collections of national antiquities alongside groundbreaking digital installations. Their timeless logomark fits everywhere inbetween.