Smart Ideas for Smarter Cities is a…smart campaign. I appreciate its simplicity, its innovation in billboard advertising, and its clean, pleasing color palette.

Beyond the design, the message is as simple as it gets: What do you want for your city? What does improvement look like to you? How can things be better, smarter, and so on?

Projects like this—thank you, IBM—are taking advertising design into new territory, both physically and civically.


Courtesy Hello You Creatives.