Microsoft, hard as they try, just doesn’t convince me. This ad is clever as hell, and it plays into their branding nicely, creatively. But none of that matters to me because I don’t like their products. They feel cheap, are over-designed, and don’t make my life any easier (quite the opposite, if my memory of screaming at inanimate objects is correct).
So at the end of the day, what does marketing, advertising and branding matter if your products aren’t up to snuff?
Still, a nice ad.
-Ben


