Microsoft, hard as they try, just doesn’t convince me. This ad is clever as hell, and it plays into their branding nicely, creatively. But none of that matters to me because I don’t like their products. They feel cheap, are over-designed, and don’t make my life any easier (quite the opposite, if my memory of screaming at inanimate objects is correct).

So at the end of the day, what does marketing, advertising and branding matter if your products aren’t up to snuff?

Still, a nice ad.

-Ben

French photographer Laurent Chehere, once known for his award-winning commercial ad work for heavyweights like Audi and Nike, left advertising after a change of heart. Hoping to pursue more personal passions with his work, he travelled the world, documenting it in stops across Asia, South America, and everywhere in between. Along the way, “Flying Houses” was born, a whimsical collection of buildings removed from both their backdrop and grounding. It’s a fantastical effort of isolating the uniqueness of these buildings that may, more often than not, get lost in the shuffle of a brighter skyline or tidier facade.

See more of Chehere’s work here

- Maggie

German advertising agency Jung von Matt has recreated several iconic television characters for a series of minimalist Lego print ads. Can you tell who’s who? 

- Maggie 

[The Simpsons, Donald Duck (and friends), Bert and Ernie, Ninja Turtles, The Smurfs, and South Park] 

The Dubai music scene is barren at best. The Fridge is one of the only live, grassroots music venues filling this cultural-void… The posters created follow the feel of the venue: organic, approachable, down to earth. The ‘musical creatures’ invite people to find music in the most unexpected place - maybe even a remote, industrial warehouse.”

(Dubai’s The Fridge keeps it simple with these intriguingly illustrated black and white ads. Less simple: Ardvark? Elephant? Tenderly mutant Ard-phant?)

- Maggie