The city of Chattanooga, Tennessee is in the midst of a creative renaissance, and typeface designers D.J. Trischler and Jeremy Dooley would like to help show it. They’ve created a font called Chatype:
The goal is to help the city and its businesses forge a distinct and cohesive identity through custom typeface, sending a visual message to the world that Chattanooga—a rapidly growing city in the midst of a creative renaissance—is “more than just your average Southern town.” …
The idea may sound strange from an American perspective, but it’s actually the norm throughout Europe, where even small cities employ unique typefaces to distinguish themselves.
While inspired by the city’s industrial past, Chatype’s geometric edge adds a feeling of optimism as it looks to Chattanooga’s future. On the heels of a successful Kickstarter campaign, the designers expect to soon see the font utilized on signage, business cards, emails, and websites published under the city government.
Longterm, Trischler and Dooley anticipate the font as a visual identity mark of the city, spanning from street signs and police cars to small local businesses. It’s an exciting idea to imagine the use of unique type as a large-scale expression of a city’s identity, and Chatype hopes to act as a stepping stone towards a true reflection of Chattanooga’s creative revival.