Brooklyn’s Street Museum of Art needn’t bother with collection; the already extant street art, etched into the Brooklyn landscape, does the work itself. Instead, SMoA simply provides a walking guide to the underground urban art movement that covers the borough’s walls. From We Heart:

That’s the idea at the heart of Street Museum of Art (SMoA) – leading art lovers on a walking tour of the city, pointing out artworks that may normally be lost or ignored as people buzz about with their frantic daily lives. Signs have been placed giving information about the work, some telling the viewer where to look for the more discreet pieces. […]

So far, so great, but here’s where the project gets really interactive. SMoA also provides blank labels on their website that fans can print out, fill in and stick up to highlight work that they discover, to share with other users. Interactive, inclusive and with the potential to unearth an absolute treasure trove of obscurely-placed or previously ignored artwork, constantly expanding, and encouraging city inhabitants to look at their environment through fresh eyes, always on the lookout for new work to champion.

Pretty great idea. SMoA is now “showing” its inaugural exhibit, In Plain Sight, with works by C215, Elle, Faile, Gaia, Imminent Disaster, Sweet Toof, and more. Read a bit more about the concept on the SMoA blog.

- Maggie