The Dubai music scene is barren at best. The Fridge is one of the only live, grassroots music venues filling this cultural-void… The posters created follow the feel of the venue: organic, approachable, down to earth. The ‘musical creatures’ invite people to find music in the most unexpected place - maybe even a remote, industrial warehouse.”

(Dubai’s The Fridge keeps it simple with these intriguingly illustrated black and white ads. Less simple: Ardvark? Elephant? Tenderly mutant Ard-phant?)

- Maggie