Here are some images from the new identity, stationery and brand standards project we recently wrapped up for Ristorante Lombardo.
See more images and the full case study at our website.
-Brandon
We recently had the pleasure of creating a new identity for Ristorante Lombardo––an institution in Buffalo. Here’s a peak at the new business cards. More to come soon!
-Brandon
Take a look at the identity system and stationery package we just created for a new online-based New York State-centric magazine and online retailer. Full website launching soon. Stay tuned!
Read about the process in the case study on our website.
-Brandon
We are in the final stages of rebranding a local restaurant that is definitely an institution here in Buffalo. As I started to think about this project, it was easy to get lost in the seemingly infinite amounts of food-related design out there. I have a folder overflowing with beautiful restaurant identities and mouthwatering food packaging, but here is a taste some that really struck me.
Stay tuned, we are excited to be unveiling our latest work soon!
- Julie
I had the pleasure of creating the new identity for Inside Sales Team, which is a local company that specializes in the optimization of sales solutions that boost efficiency and effectiveness of a company’s sales force. We worked closely with CEO Steve Hays on the identity, making sure to infuse his personality and the corporate culture he has fostered.
With all logo development, there is a lot of trial and error. Many variations and conversations on how to shape a company or idea go into a single object. Here’s a little bit of a peek behind the curtain into where things started, evolved, canceled out and finally finished. This is only a small sampling of the many logo marks we tried to work out, but it’s a close representation of what the process was like.
There will be more to come from our ongoing relationship with Steve Hays and the folks over at Inside Sales Team.
Cheers!
-Tim
Some sweet and simple color palettes from Raw Color’s identity design work for food stylist Franke Elshout.
- Maggie
Buffalo foodies take note: There’s a new food truck coming to town!
We’ve been hard at work wrapping up the identity for Senie’s Food Truck. Here’s a sneak peak at the logo, truck wrap concept, and owner Jessica Atwal’s color inspiration. Look for Senie’s on streets all over WNY soon! We can’t wait!
-Brandon
When room approached us to assist with naming and identity development for their newest concept, room2, we were stoked to be a part of the project. The gift boutique would be located in the lobby of the newly renovated Hotel @ Lafayette. And Michael P., senior designer at room, would design the hotel rooms and lobby. Overall, tons of excitement wrapped up in this massive development.
Once we got started, we saw an opportunity to subtly refresh and align the identities of their existing two stores––room and babyroom––to allow for more consistent branding. We updated the type for “room” to Nimbus which would carry over to all three logos, and chose Clarendon, a versatile slab serif typeface, which is decidedly playful in the babyroom logo, while modern in the room2 logo. The logos and stationery for room, babyroom and room2 now have a cohesive color palette and type system. View additional photos on our website.
Stay tuned for new collateral pieces including a new brochure and gift certificates. And stop into room2, now open at The Hotel @ Lafayette!
-Brandon
Every few years, Road Less Traveled Productions brings Alec Baldwin to Buffalo for a professionally directed, staged reading of a play to benefit the theater. This year, Mr. Baldwin is reading The Big Knife by Clifford Odets. As you can imagine, we were stoked when they asked Block Club to work with them on the creative.
We were inspired by the film noir style which was popular when the play was written and the movie was produced. For the website, we wanted to create a scene which depicts the opening setting––at the bar in the main character’s Hollywood home.
Take a look at the website, digital billboard (which will countdown each day!), ad/poster and other materials we created to promote the event.
View the full case study on our website.
-Brandon
