Mexican design studio Menosunocerouno pokes a little fun at the 2012 doomsday fears with the handsomely designed Just In Case survival kit. The handpicked goods from Mexico include one gulp’s worth of Mayan liqueur, a bite of cinnamon dark chocolate, and the basic essentials of water, matches and a small knife.

A clever exercise in branding, the Just In Case kit will likely not help much if the world is actually ending - that chocolate induced blood sugar crash won’t do you any favors when running from the zombies. But at least you’ll claim bragging rights for the best looking survival kit in those fiery (from the fire and brimstone, not your soggy pack of old matches) final moments of your life. Happy May Day! Happy 2012! 

- Maggie