I had the pleasure of creating the new identity for Inside Sales Team, which is a local company that specializes in the optimization of sales solutions that boost efficiency and effectiveness of a company’s sales force. We worked closely with CEO Steve Hays on the identity, making sure to infuse his personality and the corporate culture he has fostered. With all logo development, there is a lot of trial and error. Many variations and conversations on how to shape a company or idea go into a single object. Here’s a little bit of a peek behind the curtain into where things started, evolved, canceled out and finally finished. This is only a small sampling of the many logo marks we tried to work out, but it’s a close representation of what the process was like. There will be more to come from our ongoing relationship with Steve Hays and the folks over at Inside Sales Team. Cheers! -Tim

I had the pleasure of creating the new identity for Inside Sales Team, which is a local company that specializes in the optimization of sales solutions that boost efficiency and effectiveness of a company’s sales force. We worked closely with CEO Steve Hays on the identity, making sure to infuse his personality and the corporate culture he has fostered.

With all logo development, there is a lot of trial and error. Many variations and conversations on how to shape a company or idea go into a single object. Here’s a little bit of a peek behind the curtain into where things started, evolved, canceled out and finally finished. This is only a small sampling of the many logo marks we tried to work out, but it’s a close representation of what the process was like.

There will be more to come from our ongoing relationship with Steve Hays and the folks over at Inside Sales Team.

Cheers!

-Tim

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Buffalo foodies take note: There’s a new food truck coming to town!

We’ve been hard at work wrapping up the identity for Senie’s Food Truck. Here’s a sneak peak at the logo, truck wrap concept, and owner Jessica Atwal’s color inspiration. Look for Senie’s on streets all over WNY soon! We can’t wait!

-Brandon

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We recently received a package here at Block Club which had a rainbowriffic assortment of rubber bands. All I could think looking at them was Oprah’s newish logo. I wonder if she’d approve of my idea to make the world’s biggest rubber-band ball in her honor. Maybe she could come and offer the ball a blessing. You think? Nah, prolly not. She’s got a full schedule, my gut tells me. A TV station named after yourself doesn’t run itself, now, does it? -Ben

We recently received a package here at Block Club which had a rainbowriffic assortment of rubber bands. All I could think looking at them was Oprah’s newish logo. I wonder if she’d approve of my idea to make the world’s biggest rubber-band ball in her honor. Maybe she could come and offer the ball a blessing. You think?

Nah, prolly not. She’s got a full schedule, my gut tells me. A TV station named after yourself doesn’t run itself, now, does it?

-Ben

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